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REPORT DATE: 12/03/04
CLIENT: WICKED PICTURES
CONTACT: DANIEL METCALF, PUBLICIST

CAMPAIGN DATES: 10/11/04 - 11/29/04 

MISSION : PROMOTE WICKED PICTURES, IT'S WEBSITE, DVD RELEASES AND IT'S STARS TO NATIONAL ALTERNATIVE RADIO.

GOALS : CREATE AWARE FOR WICKED AND IT'S PRODUCTS THOUGH ON-AIR PROGRAMMING ON NATIONAL ALTERNATIVE RADIO

JOB : CREATE AND EXECUTE CONTESTS AND PROMOTIONS IN ORDER TO SECURE ON-AIR DVD GIVEAWAY PROMOTIONS AND  ON-AIR INTERVIEWS WITH WICKED STARS.

[SCROLL THOUGH SECTIONS USING BROWER  OR MOUSE-PUNCH THE JOGGING U.N.C.L.E. AGENT TO NAVIGATE TO RESPECTIVE SECTION]
1		NAVIGATION THE REPORT
2		HELP READING THE RECAP REPORT
3		ANALYSIS/OBSERVATIONS
4		NOT COMPLETE AT REPORT TIME
5		STATION RECAP (LARGE)
6		STATION RECAP (MP3 ONLY)
7		Conclusion
APPENDIX		n/a

KMYZ Tulsa	KRAB Bakersfield	KTEG Albuquerque	KHWD Sacramento
KXRK Salt Lake	KXTE Las Vegas	WAITT Various	WUBZ St. College
WDYL Richmond	WPGU Champaign	WRXL Richmond	WTFX Louisville
WXTW Ft Wayne

In addition to our follow-up calls, we surveyed the participating radio stations with a few questions to gauge both the interviews and the entire campaign. There were several questions which were asked to be rated 1..5, as well as several questions that solicited for feedback. In the summary reports, mid through this document, each question is identified with shorthand. In the follow-up survey questions key directly below the table will associate the short-hand question identifier with the verbatim that was posed to the respective programmers involved. 

Convenience	I was able to conduct my interview/promotion with Jessica at a time that was convenient for me, and without hassle:
Attitude	Jessica was alert, responsive, and overall a very good interview subject:
Kept it Clean	Jessica kept it clean on the air:
Accommodated	U.N.C.L.E. was helpful in trying to accommodate any special request I had, in order to carry out the promotion that I wanted:
Audience Response	I feel that my audience was excited/response about/to the promotion:
Would do again	I would do a promotion like this with U.N.C.L.E. again:
Audience Reactions	What were some of the audience reactions?
Programmer Reaction	What was your overall feeling about the interview? What was your feeling about the promotion as a whole?
Changes	Next time around, anything we should include/omit/change?
Conclusions	Anything else you think we'd be interested to hear?
*	Asterisk's represent that more information is available. They are hyperlinks.

Having the opportunity to have been on all of the interview calls, I was able to hear first hand that varying degrees of preparation for the interview and forth thought into how best to translate or offerings into their audience's mindset.  Through that spectrum, I was pleased that Jessica was on point to include copious mentions for Wicked, their Directors, her co-stars, film titles, websites, the AVN without coming across as leading. As was confirmed by all of the participants, her demeanor was endearing, and fun.  She was well spoken and quickly adapted to the personalities naturally. 

By and large we are satisfied with all the elements of the campaign. The most important thing to take away from this is that it is a viable option, despite the pressures radio are feeling from the FCC.  That said, should there be another opportunity to promote Wicked through these avenues, we would like to suggest, as per our last phone, re-visiting with your team varieties on the idea to the idea fresh, and to explore how else we can impact your buyers. Expect an "ideas" email next week. In the meantime if there are routes you would like us to explore (ex. Feature Dance tours, other radio remotes, online, email/mailing list generation, station event ties et al).  Thank you for this opportunity and look am looking forward to continuing our relationship in the new year.

TECH TALK WITH DENNIS HASKINS

A. WAITT AFFILIATE LIST

WOXY, KMRJ, KKJT, KKZQ,
KZGL, KSMT, KIDN, KSKI,
KFEB, WPNH, KLHI, KHTR

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