WICKED REPORT

REPORT DATE: 12/05/04
CLIENT: WICKED PICTURES
CONTACT: DANIEL METCALF, PUBLICIST

CAMPAIGN DATES: 09/08/04 - 12/03/04

MISSION : PROMOTE WICKED PICTURES BRAND, IT'S WEB SITE, DVD RELEASES AND ACTORS TO NATIONAL ALTERNATIVE RADIO.

GOALS : CREATE AWARE FOR WICKED AND IT'S PRODUCTS THOUGH ON-AIR PROGRAMMING ON NATIONAL ALTERNATIVE RADIO

JOB : CREATE AND EXECUTE CONTESTS AND PROMOTIONS IN ORDER TO SECURE ON-AIR DVD GIVEAWAY PROMOTIONS AND ON-AIR INTERVIEWS WITH WICKED STARS.

[SCROLL THOUGH SECTIONS USING BROWER OR MOUSE-PUNCH THE JOGGING U.N.C.L.E. AGENT TO NAVIGATE TO RESPECTIVE SECTION]

NAVIGATION THE REPORT

INTRODUCTION, OUTLINE

ANALYSIS/OBSERVATIONS

NOT COMPLETE AT REPORT TIME

STATION RECAP (LARGE)

STATION RECAP (MP3 ONLY)

Conclusion

APPENDIX

VARIOUS

KDGE-KRAB		KRZQ-WAVF		KXTE - WPGU		WRXL-KXTE
KDGE	Dallas	KRZQ	Reno	KXTE	Las Vegas	WPLA	Jacksonville
KFMA	Tucson	KTEG	Albuquerque	WDST	Woodstock	WROX	Norfolk
KFTE	Lafayette	KWHD	Sacramento	WDYL	Richmond	WRXL	Richmond
KJEE	S. Barbara	KXRK	Salt Lake	WFRD	Hanover	WTFX	Louisville
KMRJ	Palm Springs	WAVF	Charleston	WGRD	Grd Rapids	WUBZ	St College
KMYZ	Tulsa	WAITT	Various (*)	WKGB	Binghamton	WWCD	Columbus
KNRK	Portland	WANZ	Birmingham	WLIR	L.Island(NYC)	WXDX	Pittsburgh
KRAB	Bakersfield	WAPS	Akron	WPGU	Champaign	WXTW	Ft Wayne

U.N.C.L.E Promotion was contracted by Wicked Entertainment to supplement their promotion and marketing efforts through procuring airtime on modern rock radio. The goals of the campaign were to build and fortify awareness for Wicked's new releases, web page, brand name, and performers, to persons 18 to 34 years of age who listen to modern rock radio (ex KROQ in Los Angeles). Should there be interest in a more exact demographics and Psychographics , it will be furnished upon request. To accomplish these goals, on-air promotions were developed and implemented. The promotions were geared to encourage radio participation. Unmistakably, radio's involvement and the desired audience awareness. U.N.C.L.E.'s efforts were focus primarily on the blocks of programming set aside to showcase new music "specialty shows". Specialty programming has a couple of notable advantages. First, specialty shows have a built in audience, which translates to more active listening, and a great amount of time spent listening. Second, specialty shows are most often programmed autonomously nor are co-dependant on the sales or promotions departments. As a consequence, time buys are almost never requisite and promotion calendar rarely conflict. At the conclusion of the eight week campaign, Wicked Promotions were executed on 31 national radio stations, 12 of which aired interviews with Jessica Drake. There are three prospective interviews to be completed upon Jessica's recovery.
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Week & Dates	Internal			Propaganda (press WDxxx link to view email)
1 9/8..10/15		Created introduction HTML Email.	Delivered Intro e-mail (sent 9/8) [Appendix Ref. WD001]
		Compiled interested respondents.
2 10/18 to 10/22		Created a non-html last-call for dvds and opportunity for interviews email.	Delivered Last Call e-mail (sent 10/22) [Appendix Ref. WD002]
		Follow-up calls made to stations which did not confirm or pass.
3 10/25-10/29		Started DVD mailing
		Follow up calls with participating stations to let them know that their DVDs have been mailed to propose/confirm interviews interview.
		Generated feedback report with yes or no to DVD and Interview promotion	Delivered feedback report to Wicked (sent 10/22) [Appendix Ref. WD003]
4 11/1 to 11/8		Completed DVD mailing	Mail out complete (sent 11/01)
		Created interview confirmation email and included some humorous questions.	Delivered interview confirmation email to participating stations (sent 11/02) [Appendix Ref. WD004]
5 11/8 to 11/12		Advanced interview with Jessica Drake.	Delivered follow-up email to Jessica Drake (sent 11/09) [Appendix Ref. WD005]
		Finalized interview times with radio stations.	Delivered confirmation email radio, included links to press info.
		Created interview schedule spreadsheet	Delivered interviews schedule to Wicked and Jessica Drake (sent 11/11) [Appendix Ref. WD006]
6 11/15 to 11/19		Created interview reminders.	Delivered day-of reminders to Radio and Jessica Drake
		Phoned interviews
		Stayed on hand to assistant Jessica Drake and Radio Stations if need be.	Jessica Drake interview days 11/15 and 11/16.
		Wrote thank you emails to interviewers and reminded them to remit airchecks .
		Starting compiling reports
7 11/22 to 11/26		Sent standard UNCLE follow-up survay.
		Follow-up calls with radio stations that make extra product requests after their interview.
8 11/29 to 12/3		Compiled Re-cap report
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Being a fly on the wall observing all of the interviews, I noticed the varying degrees of preparation the interviewers put forth and assorted approaches to best the promotion to fit the vibe of city, station and show. Invariably, Jessica was well-adjusted, articulate, witty and incorporated copious mentions for Wicked, their Directors, her co-stars, film titles, web sites, and the AVN, without coming across as leading. The job-well-done was confirmed by the participants, calling her demeanor endearing, and fun, and unanimously invited her back. (Dan)

WROXNorfolk	- Can schedule for an upcoming Saturday night.

KUPDPhoenix	- Can schedule for an upcoming Sunday evening.

KIOZSan Diego	- Extended invite for an in-studio session, if not possible can also do a phoner.

	City	State	Day Part	Air Date	Host(s)	Host Email
KACV	Amarillo	TX	Weekend	11/16/04	Kyle	kacvfm90@actx.edu
Promotion: DVD Giveaway
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KDGE	Dallas	TX	Weekend	11/21/04	Josh	josh@kdge.com
Promotion: DVD Giveaway
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KFMA	Tucson	AZ	Weekend	11/21/04	Greg	greg@kfma.com
Promotion: DVD Giveaway
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KFTE	Champaign	IL	Night	11/16/04	Leslie & Shampooh	leslie@wpgu.com
Promotion: DVD Giveaway
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KIOZ	San Diego	CA	Weekend	tbd	tbd	scott@rock1053.com
Promotion: Interview [pending]
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KHWD	Sacramento	CA	Afternoon	11/15/04	Dead Air Dave	deadairdave@infinitysac.com
Promotion: DVD Giveaway, Interview HOWARD STERN MORNINGS
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KJEE	Santa Barbara	CA	Night	11/16/04	Eddie G	kjee929@aol.com
Promotion: DVD Giveaway
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KMRJ	Palm Springs	CA	Weekend	11/20/04	Dwight Arnold	dwightarnoldmedia@yahoo.com
Promotion: DVD Giveaway
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KMYZ	Tulsa	OK	Night	11/15/04	Amber	amber@edgetulsa.com
Promotion: DVD Giveaway, Interview
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KNRK	Portland	OR	n/a	unsure	n/a	n/a
Promotion: DVD Giveaway at station events. The specialty host did also mention one of their jocks said that she would make an on-air mention.
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KRAB	Bakersfield	CA	Morning	11/16/04	Meathead + Desi	meathead@clearchannel.com
Promotion: DVD Giveaway, Interview (Note- Meadhead + Desi also airs on WXSR Tallahassee. Copies of DVDs were just sent last week to WXSR so they could participate)
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KRZQ	Reno	NV	Night	11/19/04	Brian + Andy	wtnkrzq@yahoo.com
Promotion: DVD Giveaway
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KTEG	Albuquerque	NM	Morning	11/17/04	Buck	buck@clearchannel.com
Promotion: DVD Giveaway, Interview
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KXRK	Salt Lake City	UT	Night	10/16/04	Corey O'brien	coreyx96@hotmail.com
Promotion: DVD Giveaway, Interview
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KXTE	Las Vegas	NV	XXX Weekend (F-S)	10/22-10/24/04	n/a	n/a
Promotion: DVD Giveaway HOWARD STERN MORNINGS
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WAITT*	Various (*)	Various	Night	11/17/04	Sketch	poly@wrnonline.com
Promotion: DVD Giveaway, Interview
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WANZ	Birmingham	AL	Weekend	11/16/04	MONK	monk@z100.com
Promotion: DVD Giveaway
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WAPS	Akron	OH	Weekend	11/21/04	Ron Mullins	ron@diyradio.net
Promotion: DVD Giveaway
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WAVF	Charleston	SC	Weekend	11/21/05	Bryant Stowe	thecuttingedge96wave@hotmail.com
Promotion: DVD Giveaway
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WDST	Woodstock	NY	Weekend	11/21/04	Justin Habersaat	editor@alatercation.net
Promotion: DVD Giveaway, Interview [pending]
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WDYL	Richmond	VA	Morning	11/18/04	Charlie	charlie@charlieontheradio.net
Promotion: DVD Giveaway, Interview
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WFRD	Hanover	NH	Night	11/22/04	Keith & Danielle	keith.r.burdette@dartmouth.edu
Promotion: DVD Giveaway
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WGRD	Grand Rapids	MI	Night	11/16/04	Suzy Cole	suzycole979@hotmail.com
Promotion: DVD Giveaway
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WKGB	Binghamton	NY	Weekend	11/21/04	Tim Boland	enchanter62@verizon.net
Promotion: DVD Giveaway
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WLIR	Long Island	NY	Weekend	11/20/04	Harlan Friedman	harlan@tmoradio.com
Promotion: DVD Giveaway
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WPGU	Champaign	IL	Night	11/16/04	Leslie & Shampooh	leslie@wpgu.com
Promotion: DVD Giveaway, Interview
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WPLA	Jacksonville	FL	Weekend	11/21/04	Robert Goodman	robert@robertgoodman.net
Promotion: DVD Giveaway
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WROX	Norfolk	VA	Weekend	11/20/04	Chad Boykin	cleverkarate@cox.net
Promotion: DVD Giveaway, Interview [pending]
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WRXL	Richmond	VA	Night	11/16/04	Drew Patterson	drewpatterson1071@yahoo.com
Promotion: DVD Giveaway, Interview
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WTFX	Louisville	KY	Morning	11/16/04	Tony + Dwight	chrisallman@clearchannel.com
Promotion: DVD Giveaway, Interview
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WUBZ	State College	PA	Night	11/18/04	Austin Davis	austindavis01@hotmail.com
Promotion: DVD Giveaway, Interview
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WWCD	Columbus	OH	Night	11/16/04	Tom & Rudy	rudy@cd101.com
Promotion: DVD Giveaway
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WXDX	Pittsburgh	PA	Weekend	11/20/04	Vinnie	vinnie@wxdx.com
Promotion: DVD Giveaway
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WXTW	Ft Wayne	IN	Morning	11/16/04	JJ + Hammer	jj@X102fm.com
Promotion: DVD Giveaway, Interview
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KMYZ	Tulsa	kmyz.mp3

KRAB	Bakersfield	krab.mp3

KTEG	Albuquerque	kteg.mp3

KHWD	Sacramento	khwd.mp3

KXRK	Salt Lake City	kxrk.mp3

KXTE	Las Vegas	khwd.mp3

WAITT	Various*	khwd.mp3

WPGU	Champaign	wpgu.mp3

WRXL	Richmond	wrxl.mp3

WTFX	Louisville	wrxl.mp3

WXTW	Ft Wayne	wrxl.mp3

By and large we are satisfied with all the elements of the campaign. The most important thing to take away from this is that it is a viable option, despite the pressures radio are feeling from the FCC. That said, should there be another opportunity to promote Wicked through these avenues, we would like to suggest, as per our last phone, re-visiting with your team varieties on the idea to the idea fresh, and to explore how else we can impact your buyers. Expect an "ideas" email next week. In the meantime if there are routes you would like us to explore (ex. Feature Dance tours, other radio remotes, online, email/mailing list generation, station event ties et al). Thank you for this opportunity and look am looking forward to continuing our relationship in the new year.

Actor Dennis Haskins, better know as Saved By The Bell's Mr. Belding has been looking for a new gig ever since his days at Bayside High. His strong suit is definitely the ability to deliver detailed, thorough information in the same wise and even-tempered tone that he used to relay advice to Zack, Screech, AC, Kelly and the rest of the gang back in the day.

"Here are all markets where WAITT Radio can be heard. If I had this much info on my brother Rod Belding, years ago, we never would have gotten into that jam in Hawaii!"

WOXY Cincinnati, OH
KHTR Spokane/Pullman, WA
KMRJ Palm Springs, CA
KKJT 29 Plams/Joshua Trea, CA
KKZQ Lancaster/Palmdale, CA
KZGL Flagstaff/Presscott/Sedona/Cottonwood, AZ
KSMT Breckenridge, CO
KIDN Steamboat Springs, CO
KSKI Sun Valley, ID
KFEB Poplar Bluff, MO
WPNH Plymouth/Franklin, NH
KLHI Maui, HI

All the propaganda those kids flyered the lunch room with last week is just below here. I'll give 'em this much, straight and to the point with no filler. Like I always said to my students, I'm not a matador, so leave the bull outside!

:WD001:

THE SHORT
AND CURLIES

WICKED DVDS TO GIVEAWAY ON YOUR SPECIALTY SHOW.

Who's Up For A Sexy Party?

U.N.C.L.E. hates to admit it, but lately your specialty show has had about as much sex appeal as Dom Deluise eating a sloppy joe on the couch with Bea Arthur. No offense. In fact, we'd like to help you out. But in order to properly heat up your show, we're going to need to bring out the "big guns". (No innuendo intended, that would just be kind of gross)

WHAT YOU GONNA GET... U.N.C.L.E. is teaming up with Wicked Pictures for one reason; to sex up your show. It's like that song "I Wanna Sex You Up" by Color Me Badd, only cool. Together we're providing you a steamy arsenal that would make Ron Jeremy Jealous. Don't believe me? Just look:
	DVDs and Swag from Wicked Pictures to giveaway.
	Opportunity to interview Jessica Drake, Julie Ann and their fellow stars of Wicked Pictures releases.
	Radio IDs from Wicked Pictures stars.
	Chance to win autographed DVDs from Wicked Pictures.*
	Props and costumes from the Wicked Pictures Releases*
	Chance to win a trip to the AVN awards in Las Vegas (Jan 05).*

*National content for specialty show listeners.

WHAT YOU GOTTA DO...

Whoa, now your show is really starting to swing! If you're ready to take your show up to the Champaign Room, simply run through the following steps. A-like so:

Respond to this email, or hit up your favorite UNCLE Agent letting us know you will be able to particpate.

Please respond by Friday, 9/10 to make sure we request "the goods" for you.

NOT 18?

Thank you for shopping U.N.C.L.E.

www.wickedpictures.com

www.unclepromo.com

Wicked DVDs, swag to giveaway, and win auto graphed DVDs.

Interview Aria and her few Wicked Stars of their upcoming releases

Giveaway member- ships to Wicked Pay-site

Win tickets to the AVN Awards

:WD002:

Ok, this is like the last call for alcohol, and by alcohol I mean Porn DVDs. We're giving you copies of Eye Of The Beholder and The Collector available on Wicked Pictures, plus some cool swag.

If you are on the list below, you are set to go and soon the DVDs your fantastic DVDs will show.. up. We have 8 spaces left, if you would like in, it is on a first come first served. Also, we can make the female lead actri available for interview. Don't forget!